AI’ed Online Marketing: Are you just dressing up someone else’s mannequin
Google flipped advertising upside down around 2010
Print ads? Shelved. Enter targeted personas & your digital dust.
It revolutionized media buying — enabling brands to target audiences, optimize budgets
Fast forward to 2018-19 – processing power got cheaper, data lakes got deeper.
Result? : Some banks quietly started making a fortune off real-time product fulfillment using smart ML algos.
Neo-banks, with less red tape and more guts, scaled digital sales. Same products. Faster decisioning. Smarter offering. Real-time fulfillment. No magic. Just better orchestration.
Fast forward to 2025: Game’s wide open again and my gut says – may be forever! About 3 years ago, It took me 9 months to build an algo from scratch. Now in 2025, a smart kid can build the same logic in minutes.
My war stories started to sound like bedtime stories.
So what’s happening now – We’re moving from “who-to-target” to “what-to-say and how-to-say-it” – instantly and uniquely.
What’s Changing in 2025
Hyper-Personalization at Scale
AI analyzes transaction history, payment misses, life events, habits, and spending patterns to tailor products in real time.
Predictive Targeting
AI isn’t just predicting who will buy — it predicts what they’ll need, when.
AI is becoming your customer’s financial intuition engine
Automated Campaigns & Content
GenAI can now ideate, write, and design campaigns in minutes with your personal color
palette and models
Time-to-market? Shrinking.
Relevance? Peaking.
AI-Driven Micro-Segmentation
Segmentation used to be a list. Now it’s a living, breathing, real-time profile.
And the harsh truth?
Buying SaaS or prebuilt GenAI tools won’t solve your problems.
Most are trained on “default assumptions” — not your data, your customers or your business nuances.
Translation: “You’re dressing up someone else’s mannequin”
The Next 18 Months Will Separate the Curious from the Courageous.
The curious will test prompts, try tools, and dabble in dashboards.
The courageous will rewire product, marketing, and distribution around AI-first execution.
The digital race is no longer about having the tech. It’s about having the mindset to operationalize it – fast, at scale and with customer lives.
So, fellow product owners, digital marketers, data strategists, and banking leaders: Are we ready to lead in the AI-native world? Let’s not be the ones telling bedtime stories in 2026.
Banks that win?
Not the ones with the biggest ad budgets — but the ones who: Know their data. Treat AI as strategy, not software. Because you’re not just competing on product. You’re competing on personalization
If you’re in digital marketing, product or data now’s the time to ask: Are we just buying tools — or actually building capability?
#DigitalSales #ConsumerBanking #AIFirst #AIinMarketing#AI2031 #UAEBanking #SaudiBanking #QatarBanking #GCCBusiness #CxO#GCCBanking #CEOLeadership #beespokeai #alphacom
