AI’ed Online Marketing: Are you just dressing up someone else’s mannequin Google flipped advertising upside down around 2010 Print ads? Shelved. Enter targeted personas & your digital dust. It revolutionized media buying — enabling brands to target audiences, optimize budgets Fast…
AI-First” – Yes but AI isn’t a strategy document
“AI-First” – Yes but AI isn’t a strategy document. Approach matters… Matured organisations are building one specific use case at a time and scale up gradually 1. Start Where It Hurts. Not Where comfort lies i. CBD (UAE) tackled retail banking…
AI Neural Networks in 5 minutes…
AI Neural Networks in 5 minutes… A digital model inspired by the human brain • It consists of layers of neurons nodes process information • It mimics how we learn by patterns and feedback • forms the basis of deep learning…